A New Vision for JemezVillage.com: Beauty, Art, and the People Who Create It

For the past year, JemezVillage.com has tried to be everything to everyone. I spent countless hours building tools for commerce and local government, hoping to provide a digital infrastructure for the entire village.

But communities aren’t built on spreadsheets or directories—they are built on inspiration, art, and the breathtaking environment we call home. Today, I am changing gears. I am moving away from being a general business directory and refocusing my 30 years of internet expertise on the people who make the Jemez Mountains truly special: our local artists and creators.

Why the Pivot?

The Village is moving forward with its own directory projects, and I wish them well. By stepping away from maintaining those civic tools, I am reclaiming my time and energy to focus on what matters:

  • The Artists: Showcasing the talent that lives in these mountains.
  • The Environment: Celebrating the natural beauty that draws us all here.
  • The Soul of Jemez: Focusing on the individuals who work with passion, not just those who work for a paycheck.

What This Means for You

JemezVillage.com is transforming from a utility into a gallery and a community hub.

  • Focus on Small & Creative: I am no longer chasing the “big” entities. My support is going to the small creators, the independent artists, and the people who value partnership.
  • Streamlined & Beautiful: Expect more focus on the art, the landscape, and the stories that make this place unique.
  • Dedicated Support: I am giving my best effort to those who are focused on growth and collaboration.

Reclaiming My Time

By narrowing my scope, I am ending the cycle of self-sacrifice that led to family conflict and burnout. I am choosing to support those who support the vision. This isn’t just a website update—it’s a commitment to a higher quality of life for myself and a more beautiful digital space for my true community.

A Note on What Was Lost: The Community Manager Project

The following is a technical brief for the platform I was weeks away from fully deploying for the Jemez Springs community. After a year of development and $6,000 of personal investment, this project is being shelved. As I refocus my energy on the artists and individuals who value partnership, I am re-evaluating which of these tools will be repurposed for those who truly matter.


Closing Thought

I spent thousands of hours building this because I believed our village deserved enterprise-grade tools without the enterprise-grade price tag. Seeing the Village choose to hire others to help “redo” these exact systems is the definition of a missed opportunity.

Where We Go From Here: A Return to Roots

The path forward is no longer about trying to convince a committee of my value; it is about providing undeniable value to the people who give the Jemez its heartbeat.

1. The “Artist First” Architecture I am stripping the “Community Manager” engine down to its most powerful parts. The high-end automation—the systems that sync to Google, Pinterest, and Facebook—are being handed over to our local artists. If you create beauty in these mountains, I am building the stage for you to be seen globally, without you having to touch a line of code.

2. Environmental Advocacy We live in one of the most stunning landscapes on earth. I am doubling down on the Nature Catalog, documenting the flora, fauna, and geological soul of the Jemez. This isn’t just a directory; it’s a digital legacy of the land we call home.

3. The “Circle of Trust” Partnerships I am no longer a “general service” provider. I am partnering with a select few local businesses, nonprofits, and creators who share a vision of excellence and mutual respect. To those who stood by me during this transition: your support is the foundation of the new JemezVillage.com.

4. Reclaiming the Soul Finally, this pivot is about my own soul. By stepping away from the “gray” bureaucracy, I am reclaiming my time for my family and my own creative energy. I am choosing passion over paychecks, and individuals over institutions.

The “Village” may have walked away, but the Community is still here. And we are just getting started.

1 thought on “A New Vision for JemezVillage.com: Beauty, Art, and the People Who Create It”

  1. I applaud your pivot and your more focused vision. I could not be prouder to be part of your Jemez Village team. Thank you for all you do for your team and for this community. It is A LOT. All the best to you & yours in 2026.

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